With an emotional ceremony held in the Pereira Palace and the presence of prominent national and regional authorities, the award ceremony of the Stamps Grape Harvest Festival 2025The event was organised by Corfo's Enoturismo Chile.
This initiative recognises organisations that have successfully applied the Manual of Good Practices, raising the standards of quality, safety and sustainability in these celebrations that are now icons of national wine tourism.
The activity was headed by the Undersecretary of Tourism, Verónica Pardo, the Vice President of Corfo, José Miguel Benavente, the national director of Sernatur, Cristóbal Benítez, and the national director of INDAP, Santiago Rojas, the President of Enoturismo Chile, Claudio Cilveti, together with mayors, tourism and wine guilds, and representatives of the certified festivals.
This seal seeks to highlight the commitment of the public and private sector to strengthen the grape harvest festivals as a tourism product where the wine culture is at the centre of these festivities, promoting safe, sustainable, well-organised spaces with a strong anchoring in the cultural and territorial identity of each valley.
During the day, official seals were awarded to the following festivals: Colchagua Grape Harvest, Curicó, Casablanca Valley, Maipo Valley, Isla de Maipo, Portezuelo, Marchigüe and the University Festival of the Colchagua Campus, which met more than 80% of the criteria of the Manual of Good Practices and obtained a positive evaluation from the attending public.
Strengthening the territories
"These festivities not only celebrate the harvest and wine, but also boost local economies, strengthen the cultural identity of the territories and position Chile as a world-class wine tourism destination," said Claudio Cilveti, President of Corfo's Enoturismo Chile.
This is confirmed by the figures: during the year 2025, around 1,400,000 people attended the 40 Harvest Festivals officially reported to Enoturismo Chile, more than 520,000 of them participated in the festivals that today receive the seal, consolidating their attractiveness and capacity to attract people at a national level.
For Corfo's executive vice-president, José Miguel Benavente, this seal reflects concrete progress in the Chilean wine sector's diversification and innovation strategy.
"At Corfo we have supported the development of this industry for more than 20 years, promoting not only the production and export of high quality wines, but also new ways of adding value, such as wine tourism. Chile is today a world power in terms of wine, and this seal allows us to move towards a comprehensive vision of wine, which incorporates culture, territorial development and tourism experience," said Benavente.
The awarding of the seal also seeks to guarantee tourists and communities that the festival they are attending is planned, has safety standards and a proposal that is coherent with the local environment and culture.
This tool aims to strengthen the grape harvests not only as seasonal events, but also as real showcases of the tourism, food and wine and heritage offer of the territories, capable of extending the high season and attracting new flows of visitors.
For the organisers of the grape harvest festival, obtaining this seal represents recognition of the effort and commitment to offer events that are increasingly professional, safe and that generate a local economic impact, and as a space for the promotion of tourism and the rescue of traditions and identity of the territory.
Implementing the Best Practices Manual has meant not only organising and planning each stage of the event with technical criteria, but also strengthening the link with the local community, integrating public and private actors, and enhancing the visitor experience.
Visitor profile
In addition to the awards, the presented the results of the Study of the Profile of the visitor of the Harvest Festival, a work developed by Enoturismo Chile, the Undersecretary of Tourism and the University of Talca, which characterises it as follows: it is a national public (99%), mostly women (60%) who attend in groups of 4 to 6 people; 85.7% bought tickets and tasting glasses and of these 75% bought wines from the area.
Furthermore, a relevant fact is that 62% attend the Harvest Festival (one to three events per season) while 26% do it for the first time, which shows the positioning and interest in these festivities.
The overall evaluation of events during 2025, 79.2% rated 7 or 6, up 4 percentage points from 2024 (75.1%).
More information at http://www.enoturismochile.cl
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