Wines
Enotourism
Gastronomy
The Chilean vineyard Casas del Bosque It held its first relaunch event in Brazil at the exclusive Casa Altior venue, bringing together more than 100 guests including specialist journalists, sommeliers, and lifestyle, foodie, and travel influencers. The evening marked the start of a new phase in the most relevant Latin American market for the global wine industry.
Brazil was not chosen as the first destination for this new phase of internationalisation by chance. With an increasingly sophisticated consumer and a thriving gastronomic scene, the Brazilian market represents the most strategic opportunity for a Chilean winery with aspirations of regional leadership.
“We aim to be the benchmark premium Chilean vineyard for the Brazilian consumer. Not only present on the menus of the best restaurants, but part of the cultural conversation surrounding quality wine. Brazil deserves an authentic offering, with identity and history, and that is precisely what Casas del Bosque has to offer,” he stated. Giorgianna Cúneo, Executive Director of Viña Casas del Bosque.
One night, two moments
The day was structured into two distinct parts. Firstly, the chief winemaker of the Chilean vineyard, Alberto Guolo, led a vertical tasting of the flagship wine, La Trampa, across three vintages, inviting journalists and specialist press. Among the attendees was Patricio Tapia, a renowned wine critic from the Descorchados publication, an undisputed authority for the South American market.
In the latter part of the evening, the event opened up to a wider audience: lifestyle influencers, food content creators and travellers, key audiences for the winery's digital communication strategy and for amplifying the brand message in Brazil.
“Brazil is a market that demands excellence and authenticity. Showcasing La Trampa in a vertical tasting is the best way to demonstrate that our wines not only express a territory, but that they evolve and gain complexity over time. We are here to stay,” emphasised winemaker Alberto Guolo.
Throughout the event, guests toured themed stations showcasing Casas del Bosque's distinct wine families: the Botanic Series, with its imprint of freshness and varietal expression; the Handcrafted line, of artisanal production and singular character; and two of the vineyard's icons, representing the house's finest oenological expression.
Each season was designed to sensually communicate the soul of each collection, inviting attendees to experience the wines as unique experiences.
Positioning strategy
The event in Casa Altior It wasn't just a product launch: it was an activation designed to build brand value in Latin America's most important wine market. The combination of specialist press with influencers from different verticals responds to a communication strategy that seeks to reach both the knowledgeable consumer and the aspirational consumer.
With this first high-profile foray into Brazil, Casas del Bosque sends a clear signal of its international vision and its commitment to experiences that go beyond the glass.
Casas del Bosque's business in Brazil rests on a network of partners built on a long-term criterion. The winery nurtures them with the same logic it uses to tend its vineyard: it's not about adding more players, but about growing the ones already there.
Prime acts as the main importer, while Oba Hortifruti plays the role of anchor client in retail. Asa Gourmet, Top Service, Fasano, Domazzi, and Vinvolve complete a commercial ecosystem that was represented at the Casa Altior event, consolidating the relationship between the winery and its strategic partners in front of the press and the Brazilian market.
The map of growth: towards Southern Brazil
Casas del Bosque’s expansion plan in Brazil has a clear direction. More than 70% of sales are currently concentrated in the south-east—particularly in São Paulo and Rio de Janeiro—and the winery aims to significantly redress this imbalance by 2030.
The south of the country —Paraná, Santa Catarina, and Rio Grande do Sul— is the territory the vineyard has in its sights: a region with a sophisticated consumer profile, a historical affinity with wine culture, and a higher-value retail infrastructure. Expanding southwards is not just a commercial decision; it is a gamble to consolidate Casas del Bosque's presence in markets where premium wine has deeper cultural roots.
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